Adobe Business Catalyst

What is Business Catalyst


Pretty Pollution chooses to partner with Adobe Business Catalyst

Business Catalyst is a powerful, flexible Content Management System that combines Website and Email hosting, e-commerce, integrated database, reporting, mail marketing and a whole array of online business tools into a one-stop, "easy to use" solution for businesses.

Our expertise doesn't stop there. Here at Pretty Pollution we offer development services for a variety of Content Management Systems using Pretty much any programming language of relevance in today's web world.

More on Adobe Business Catalyst Training

More on Adobe Business Catalyst Support


Adobe Business Catalyst Website Features:

Top Features of an Adobe Business Catalyst website:

  • Create and edit content (text/images) on your website quickly and easily using a simple editor
  • The Rollback feature allows you to restore to a previous system should you make a mistake
  • Easily capture customer information into the CRM database
  • Allow upload/download of files using the Adobe Business Catalyst Admin interface
  • Facilitate real-time credit card processing via PayPal, Authorize.NET (and many other popular gateways)
  • Create and manage Blogs, Photo Galleries, Events and more
  • Easily manage e-commerce solutions and online shopping carts
  • Search Engine Optimization (SEO) integration with Google and other top search engines
  • Generated elegant, sophisticated reports with Adobe Business Catalyst Reporting
  • Create, manage and send Email Marketing Campaigns from your Adobe Business Catalyst website

Publish Content online Easily with Adobe Business Catalyst

  • Blogs, Latest News Articles, Frequently Asked Questions, Documents Downloads
  • Configure Release and Expiry dates on your website pages allowing pages to go online and come offline as scheduled
  • Secure Content with Secured Zones (members access only)
  • Allow customer comments with full social media integration tools

Integrated Customer Database Solution

  • Capture customer information into your Adobe Business Catalyst database
  • Maintain history of past and present customer inquiries and interactions
  • Allow customers to update their information and view past orders via secure Members Only areas
  • Monitor customer information on all actions they've taken on your website
  • Customize the Customer Database to suit your business needs

Manage your Business Catalyst Website

  • Easily and quickly edit all pages using a simple editor
  • Make webpages secure (members access only)
  • Rollback whenever you make any mistakes
  • Apply content approval rules to any areas of your site
  • Use secured FTP to upload and download pages
  • Work on your web pages directly inside Adobe Dreamweaver

RSS (Rich Site Summary)

  • Easily create RSS channels
  • Group and share RSS content

Secure Zone "Member Only" Areas

  • Set ANY content on your site to be "secure", allowing access by members only
  • Easily manage customer access to secure areas
  • Provide multiple layers of secure area access (e.g. Level 1, Level 2 etc)
  • Set expiration dates for customer access to secure areas
  • Automate email of log in details to customers
  • Easily report on customer log ins to secure areas

Website Reporting

  • Comprehensive, sophisticated reporting tools
  • Search Engine specific reporting (search phrases)
  • Highly detailed visitors reporting
  • Save reports, run them anytime
  • Geo-location reporting (a map of the world)
  • Export reports to third party software (Microsoft Excel)

Web Form Builder

  • Build Inquiry and Contact web forms
  • Customize form fields to suit your business needs
  • Automatically captures/populates inquiries in your customer database
  • Web form submission reports including custom fields (easily exported to Microsoft Excel)
  • Built-in business workflow framework: Automate follow-up, set reminders, set escalation rules (notifications via email and text message)
  • Allow customers to upload and download files
  • Process credit cards in real-time
  • Automatically subscribe customer to Secure Zone "Members Areas"
  • Subscribe customers to email campaign lists (e.g. Newsletter Sign Up)
  • Implement "Refer-A-Friend" functionality
  • Customize landing page that customers see after submitting an inquiry (e.g. Thank You page)
  • Customize automatic response emails sent to customers after they submit form


  • Fully integrated blogging platform
  • Social Media integration (Share, Follow, Like, etc)
  • Set blog entry release dates
  • Tagging and tag cloud module support
  • Full integrated RSS channel for each blog
  • Make blog secure (Members Only)
  • Limitless customization possibilities!

Photo Galleries

  • Create any number of photo galleries
  • Add a photo gallery to any webpage with ease
  • Fully customize photo gallery layout and appearance

Build Web Communities with Forums

  • Create and manage forums on your Adobe Business Catalyst website

Ad Rotators

  • Easily Create ad rotators
  • Report on impressions and click-thru's for any period

Meta Data

  • Built-in meta data framework
  • Create your own meta data tags
  • Easily add meta data tags to any page

Integrated Customer Database

  • Keep a history of past customer purchases
  • Give loyal customers individualized discounts. You can apply a different discount for every catalogue and every customer
  • Allow customers to view past orders and even re-download e-Products previously purchases via secure "member only" areas
  • Set up reoccurring orders and payments. Automatically emails invoices to customers
  • Customise and extend the Customer Database to suit your business

Catalogs & Products

  • Set up Catalogs & Products
  • Set Release and Expiry on Catalogs or Products
  • Sell e-Products. Limit how many times and where they can be downloaded from
  • Set product weight / volume to control the shipping options that are displayed
  • In addition to the 2 default images for every product, choose up to 10 preview images for products. The system will automatically generate thumbnails
  • Use Buy and/or Get-a-Quote option for checkout.
  • Make catalogues secure
  • Selectively hide prices. For any catalog hide product prices on the public website and display for existing customers
  • Configure the order in which catalogues or products are ordered (put popular products first)
  • Use sophisticated product search to allow customers to search by keywords
  • Put products On Sale. This crosses out the products retail price. E.g. was $199 now only $99.
  • Collect customer comments on products with Social Media integration

Easier management of your Online Shop

  • For faster management use Import feature to manage your entire online shop
  • Export your entire product catalogue in one click. Make changes and re-import
  • Or use web-based interface to manage your online shop

eCommerce Reporting

  • Sophisticated e-commerce reporting framework
  • Sophisticated customer reporting framework
  • Track sales and payments
  • Track abandon rates and where customers abandon in online shop
  • Report on top Catalogs and Products. By amount or quantity sold
  • Report on Shipping Options and popularity
  • Report on Discount Codes and redemption
  • Detailed visitor reporting including
  • Geo-location reporting. See a map of the world
  • Track usage for any catalogue or on an aggregate basis
  • Track usage for any product or on an aggregate basis
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

Customise your Online Shop

  • Limitless customisability of the online shop and the checkout process
  • Limitless customisability of invoice / quotes emailed to customers

Inventory Control & Drop Shipping

  • Complete inventory control. Optionally hide products from shop if out of stock
  • Allow out-of-stock products to be pre-ordered
  • Set re-order threshold and be notified when product stock level falls below a certain quantity
  • Enable drop shipping on products and automatically notify suppliers to fulfill customer orders

Multi-Currency Support

  • Sell global, act local with multi-currency support
  • Set prices for products in any currency
  • Set up shipping options for various countries
  • Set up tax codes for various countries
  • Support for many payment gateways throughout the world

Upsell, Cross sell and Product Grouping

  • Group similar products together,
  • Increase sales using Cross/Upsell by relating products together.
  • Display related products separately or as checkboxes so the customer can add them to cart at the same time as buying the main product
  • Or use product attributes to create any number of drop downs to collect information from customers when they add products to the cart

Affiliate Programs

  • Set up Affiliate Programs
  • Report across an Affiliate Program or measure an individual affiliate's performance
  • Reward your affiliates based on the actions the customers they refer make, e.g. purchases made (and amounts), enquiries made etc
  • Email Affiliate Program details to subscribers of an Affiliate Program

Gift Vouchers

  • Create Gift Vouchers
  • Gift Vouchers can be redeemed to buy products in your online shop

Payment Gateways

  • Integrated with popular payment gateways throughout the world
  • Offer COD / Check options at checkout
  • Offer PayPal as a separate payment gateway

Discount Codes

  • Create discount codes
  • Set your own discount rates
  • Set release and expiry of discount codes

Shipping Options

  • Set up shipping options for different countries
  • Set minimum and maximum weight and volume restrictions for shipping
  • Apply your tax code/rate to shipping
  • Integrated with popular shipping companies for real-time shipping charge calculation

Tax Codes

  • Create tax codes for countries that you operate in
  • Automatically apply TAX at checkout to products and shipping charges

Email Marketing Features

Email Marketing

  • Send One-Off Emails
  • Set up Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
  • Set up Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
  • Set up Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth

Integrated Customer Database

  • Grow your customer database every time customers interact on your website
  • Centrally manage your customer campaign subscriptions
  • A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
  • Increase your sales by utilising up to 5 anniversary dates for each customer
  • Customise and extend the Customer Database to suit your business


  • Create unlimited number of lists for better targeting and results
  • Use customer report generator to dice and slice your customer database
  • Easily add a subscription box to any web page to allow customers to subscribe to your newsletters
  • Customise the landing page customers see after subscribing to your list
  • Customise auto responder emails sent to new subscribers
  • Double opt-in mechanism
  • Be notified via email every time a customer subscribes to a list

Email Marketing Reporting

  • Track Open Rate of HTML emails
  • Track Links clicked and most popular links (available for both HTML and Text formatted emails)
  • Track customer Actions e.g. customer made a purchase, customer made an enquiry
  • Track bounce rates
  • Track customer unsubscriptions from your campaigns
  • Live Feed
  • Sophisticated customer reporting framework
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

Email Deliverability & Spam Control

  • Double Opt-In mechanism
  • Unsubscribe link on all newsletters
  • From email address verification

Lead Management Features

Integrated Customer Database

  • Grow your customer database every time your customers enquire or interact with your website
  • Keep a history of all past customer enquiries
  • Allow customers to view their past enquiries via secure "member only" areas
  • Allow customers to keep their details updated via secure "member only" areas
  • View on a per customer basis details on every action they've taken on your website
  • Customise and extend the Customer Database to suit your business

Lead Management Reporting

  • Sophisticated customer reporting framework
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis


  • A framework to create content, e.g. job listings, real-estate listing, a car catalog etc using a point-n-click approach
  • Allow customers to search within webapps on your website. The system will generate a search form that matches the schema of your webapp.
  • Allow customers to submit, edit and delete webapp items via your website. Optionally you can be notified when they do.
  • Make web app items secure
  • Allow customers to submit comments on webapps
  • Report on webapps and drill down to see item usage
  • For faster management use Import feature to manage your entire web app catalog of items from a single Excel file


  • Allow customers to book into events
  • Automatically manage capacity
  • Collect payments on bookings
  • Customise auto responder email sent to customers after they make a booking
  • Sophisticated customer report generator to allow to generate and save booking-related reports


  • IMAP/POP3 email.
  • Web mail interface

Other Adobe Business Catalyst Features


  • Integration with Google/Yahoo/Live sitemap. A daily feed of all content within website is produced for maximum exposure in the search engines
  • Search engine feed also includes catalogs and products
  • Search Engine Friendly URLs. Catalogue and product names used in URLs to maximize search engine friendliness


  • Web-based Admin
  • FTP
  • Import / Export options
  • Work directly inside Dreamweaver
  • Extensive Web Services framework

Administrative Tools

  • Easily add and manage Users and Roles
  • Customise granular permission levels for a role
  • Create your corporate taxonomy and assign content to various categories for easier publishing
  • Customise and extend the Customer Database to suit your business

Business Workflow Engine

  • Create and Build Business Workflows to automate follow-up
  • Create single or multi-step workflows
  • Be notified via Email or SMS
  • Set SLA's (Service Level Agreements)
  • Set duration and reminders for every step of the workflow
  • Set escalation rules
  • Setup 3rd party notifications to notify customers as you internally progress through a workflow
  • Apply workflows to customer enquiries, orders, bookings as well as for content approval

If you think that’s PrettyGood why not talk to us now.



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